Featured snippets, also known as position zero, appear above organic search results in Google® and provide instant answers to a search. They have the power to increase website traffic and visibility to any brand that wins them. Strategic content can put you on the path to this coveted result.
Press play below to view “How to get a featured snippet.”
If you’d like to learn more about optimizing your content for featured snippets, give us a call. We’re here to help.
Transcript
A featured snippet provides an answer to a search at the top of the results page.
Also known as position zero, a featured snippet appears above organic search results in Google giving your brand a visibility advantage.
Wondering how to get a featured snippet?
First, find the questions users are asking search engines. Then, create or update content to answer those questions.
Use phrases like “how to” or “what is” when searching for keywords. Include the questions and answers to those phrases in your content.
Break up content with optimized headlines. Organize content using numbered lists, bullets or tables to help search engines understand your website.
If position zero is part of your SEO plans and you need some help, give us a call. We’d love to chat.
