Using data and key facts can be pivotal to telling your story. But when the data is overwhelming, your audience will struggle to retain the message.
That’s where data visualization comes in.
Our brains can process visual content much faster than text, so presenting data graphically can help your audience more easily understand the information.
Watch our latest one-minute marketing video for tips to create rockstar imagery.
Press play below to view “Tips for effective data visualization.”
Need a data visualization agency to connect data to design? Give us a call. We’d love to talk.
Transcript
When you’re presenting a lot of data, people may find it intimidating or hard to understand.
Data visualization makes it faster and easier for the audience to understand and retain the information.
Data visualization works across marketing channels. Here’s how to create a valuable graphic.
Choose the right format to tell your story. It’s OK to be creative, but select a visual that is easy to interpret at-a-glance. For example, use a sliced dollar bill to represent budgets.
Use colors to highlight your data. Select intuitive colors to help the audience quickly comprehend. For example, green for go, red for stop.
Emphasize key points with different sizes and shapes. For example, put major findings in large text and less important results in smaller text.
Need a data visualization agency to connect data with design? Give us a call. We’d love to talk.
