“Know thyself.” That’s the message the Ancient Greeks inscribed into the wall at the Temple of Apollo at Delphi.
If we had a chisel, today, we’d inscribe “Know thy buyer.” Developing buyer personas – identities representing key stakeholder types – can help people across your organization understand buyer wants, needs and pain points.
Just how impactful is that knowledge? Research finds 80% of companies see a lift in sales after implementing personalization, of which buyer personas are the first step.
In our newest one-minute marketing video, we share three top benefits of creating and using buyer personas. Press play below to view “3 Benefits of Buyer Personas” and find out about how you can put buyer personas to work for you.
Need help crafting your personas? Give us a call. We’d love to talk.
Transcript
Check out this stat. Personalization returns $20 for every $1 spent.
And the first step in personalization is creating buyer personas.
Buyer personas are fictional representations of your customers built using research data.
Personas help people in your organization see and remember the wants, needs and pain points of key stakeholders.
Let’s dive into the benefits of creating and using buyer personas.
Number 1: Personas can help build a shared understanding of how current and prospective customers think and feel,
This can help your organization know what these key stakeholders expect from a product or service.
Number 2: Personas can help deliver the right message to the right person.
For example, if you tag profiles in your customer relationship management system using personas, you can create and send targeted content to them.
Number 3: Personas can help uncover unexpected audiences.
When you look at each persona’s buyer journey, you may find new ways to reach them.
Need help developing your buyers’ personas? Give us a call. We’d love to talk.
