Marketing budgets in today’s economy can be stretched to the limit. In fact, 2022 budgets remain low compared to pre-pandemic spending.
You can save money and achieve effective results by repurposing content when marketing on a budget. In fact, 65% of marketers say repurposing content is the most cost-effective strategy.
In our latest one-minute marketing video, we share four tips to using what you already have to make the most of every marketing dollar spent. Press play below or view “4 Tips to Repurpose Content While Marketing on a Budget.”
Need help with repurposing content to save money? Give us a call. We’re here to help.
Transcript
2022 marketing budgets remain low compared to pre-pandemic spending. When you’re working on a tight budget, you can save money by repurposing content.
65% of marketers say repurposing content is the most cost-effective strategy. Maximize your marketing budget with these 4 tips.
Tip #1: Refresh existing blog articles.
Apply the latest trends and stats to make an existing article useful and relevant.
Tip #2: Break down long-form content into smaller pieces.
Create social content by highlighting key takeaways from how-to guides or white papers.
Tip #3: Reuse graphics.
Instead of purchasing new images, resize graphics from a blog post for your website or social posts.
Tip #4: Create an infographic.
Pull interesting facts and figures from existing content to develop an infographic that can be used across marketing platforms.
Need help repurposing content to maximize your marketing budget? Give us a call. We’re here to help.
