Key performance indicators, also known as KPIs, measure your performance and progress toward a goal. They’re widely used, with 54% of companies planning to track the same number of KPIs as they did a year ago, and 39% planning to track even more.
How can your business benefit from KPIs in marketing?
In our latest one-minute marketing video, we look at the importance of brand awareness, marketing qualified leads and return on marketing investment. Press play below or view “Three marketing KPIs to strengthen your business.”
Need help developing your marketing KPIs? Give us a call. We’re here to help.
Transcript
Key performance indicators, or KPIs, measure your progress toward a goal. They’re widely used, with 39% of companies planning to track more KPIs than they did a year ago.
Let’s look at three KPIs in marketing that help drive success of your marketing goals.
KPI #1: Brand Awareness
Use a brand perception study to measure how familiar your target audience is with your brand.
KPI #2: Marketing qualified leads
Turn leads into customers. Use personas to identify potential customers or create landing pages that request contact information.
KPI #3: Return on marketing investment
Find out which marketing channels are most profitable so you can budget wisely. These marketing channels include digital advertisements, events, SEO marketing, emails and more.
Need help developing your marketing KPIs? Give us a call. We’re here to help.
