Research by Wunderkind® Audiences found that 72% of consumers only engage with customized marketing messages. And 63% of marketers have experienced better conversion rates with personalization.
How can you personalize your marketing for better performance?
In our latest one-minute marketing video, we offer tips to help you add effective customization in marketing. Press play below or view “Three compelling ways to add personalization in marketing.”
Need help with how to personalize marketing? Give us a call. We’re here to help.
Transcript
Personalized marketing speaks directly to the consumer and provides a more genuine experience. But just how effective is it?
Research by Wunderkind® Audiences found that 72% of consumers only engage with customized marketing messages. And 63% of marketers have experienced better conversion rates with personalization.
Let’s look at three compelling ways to add personalization in marketing.
Tip #1: Send customized emails.
Emails with personalized subject lines are 26% more likely to be opened. Create custom emails to welcome new customers, express thanks for orders or celebrate a membership anniversary.
Tip #2: Use dynamic content on a webpage.
Dynamic content changes based on customer behaviors such as pages visited and location data. Users are shown relevant content, which increases the engagement rate and helps build trust.
Tip #3: Deliver personalized retargeting ads.
Target potential customers who abandon online shopping carts using personalized social ads featuring the same products left in their carts. These retargeting ads are 76% more likely to get clicks.
Need help with how to personalize marketing? Give us a call. We’re here to help.
