It takes less than a second for a user to form an opinion about a website. The first impression of your website is critical, with 76% of users switching to a competitor due to a poor experience.
How can you use website usability tips to keep users on your website longer?
In our latest one-minute marketing video, we look at how to provide a positive experience, avoid frustrations and be cognizant of privacy concerns. Press play below or view “Three surprise website usability tips for 2023.”
Need help creating a better user experience? Give us a call. We’d love to help.
Transcript
It takes less than a second for a user to form an opinion about a website and 76% of users may switch to a competitor due to a poor experience.
With thoughtful planning, you can encourage users to stay on your site. Let’s look at three website usability tips for 2023.
Tip #1: Only ask for a user’s location when necessary
64% of users have quit doing business with a company when it asks for too much personal information. Only ask for location when users access a location-dependent feature.
Tip #2: Avoid chat dialogs that are not initiated by the user
Site-initiated chat dialogs can be an unwanted disruption for users. Instead, place chat links in the header, footer and help sections of your website.
Tip #3: Include plenty of space between tappable elements on mobile
Prevent users from accidentally tapping on the wrong element, which can leave them disoriented. Place at least 2 millimeters between elements, with up to 10 millimeters between main elements.
Need help improving website usability? Give us a call. We’d love to help.
