You can create an eye-catching email marketing campaign, but you may not be able to reach your goals if your calls to action don’t get clicks.
Check out our latest one-minute marketing video to learn how to ensure your calls to action get the clicks they deserve and help you reach your marketing goals.
Need help increasing your email click-through rates? Give us a call. We’re here to help.
Transcript
You can create an eye-catching email marketing campaign, but you may not be able to reach your goals if your calls to action don’t get clicks.
According to MailChimp, over 53% of email marketers say low click-through rates are a challenge.
Here are three strategies to boost your email campaign click-through rate.
Strategy #1: Use interactive elements
Interactive elements like polls, image carousels, or shopping carts provide your readers with a unique experience that can help increase engagement.
Strategy #2: Add animations
Animated elements display information and entertain. They capture attention and show readers the action you want them to take.
Strategy #3: Segment your audience by interests or demographics
Segmented emails result in 30% more opens and 50% more click-throughs. For example, customers in Texas would be more interested in a lawn mower than a snow blower.
Set open and click-through rate benchmarks and compare to your industry over time.
Need help with your email marketing campaigns? Give us a call. We’re here to help.
