Your brand’s identity should evolve with your business. Check out our latest one-minute marketing video to learn if it’s time to refresh your brand. Discover three signs to ensure your brand stays relevant to your audience.
Need help refreshing your brand? Give us a call. We’re here to help.
Transcript
Refreshing your brand can help you stay relevant or connect with new audiences. In fact, Hanover Research finds 78% of executives believe rebranding their company had a positive influence.
Let’s look at 3 signs it may be time to refresh your brand.
Sign #1: You’re expanding into a new market or launching new products or services
When your business expands, it’s crucial that your brand evolves alongside. Align your brand image with your new ventures to ensure customers recognize and trust your offerings.
Sign #2: A change in target audience
If you’re brand needs to reach a new generation of customers, a brand refresh can help ignite interests and reach a new demographic.
Sign #3: A decline in sales or market share
If your brand is losing relevance, a refresh can differentiate from competitors and help tell your brand’s story and drive sales growth.
By recognizing these signs, you can ensure your brand stays ahead of the curve. To ensure your rebrand delivers, conduct thorough research and set a realistic budget and timeline.
Need help refreshing your brand? Give us a call. We’re here to help.
