Why video is a must-have in your content marketing toolbox
Did you watch a video today? How about yesterday? If you’re like most people, you probably paused while scanning content on your smartphone or tablet to catch a quick video. These videos are addictive—they draw you in, perhaps teach you something, and probably entertain you. If you fall into this camp, you’re among 85 percent of people who watch videos online. [1]
Using video marketing strategy, companies instruct and explain in a way viewers can relate. They build brand awareness. They generate sales.
Full Videos
Video Marketing Gets Results
So, why video? Because as a content marketing tool, it crosses genders and generations. It opens the door to your customers and prospects as they invite you in to share your brand and—perhaps quite literally—your voice.
258%
increase in video viewership.
Wordstream
59%
say they prefer to watch the video when both video and text are available.
Wordstream
64%
of consumers say they buy a product after watching a brand video.
Social Media Today
Video marketing services put you in the spotlight
Video Reels
At Blue Door Consulting, our skilled team of video marketing consultants work collaboratively with you to tell your story with video. Whether video marketing involves capturing original, raw footage or creating a video animation, we’ve developed finished products for a variety of online video marketing needs:
When a commercial glass manufacturer was ready to launch a sister company focused on the luxury residential market in South Florida, we knew video marketing would be a part of the overall strategy. This video highlights the manufacturing process, locations, finished projects and customizations making it a cornerstone to the strategy.
No one explains how Adashun Jones wins in the Fond du Lac County real estate market better than co-founder Kevin Adashun. The versatile, 30-second video is used across channels for brand awareness and lead generation.
When you need to show users how a product or service will meet their needs, video animations deliver. This explainer video, produced for a pharmacy company, helps users see medication packaging options.
In this brand video, produced for the big screen at a live music festival, pairs energizing music and compelling videography. The goal: Grab festival goers’ attention without letting up.
Creating your online video marketing story
Creating a video marketing strategy takes more than a camera and a story. It’s backed by a solid marketing strategy to truly make your business a star. As a video marketing agency, here’s how we put our video marketing process to work for you.
Discover
First, we talk about goals. Not just the goals of the video. We want to know your business goals. Why? We want to make sure the video we produce directly aligns with what you are looking to accomplish. In that way, we can assess how the video (or videos) play a part in business success.
Plan
Then, we begin to outline the story. As a video marketing agency, we listen to what it is you want the video to convey. Next, in collaboration with you, we develop a storyboard—that’s what your video looks like on paper—that walks through the message and visualizes the script.
Develop
Finally, we bring in our A-team of video marketing consultants, including content marketers and graphic designers.
Seize the day. Share the Love.
Give our video marketing services a try
The next time you ask, “Why video?” We’ll likely answer, “Why not?” No matter what your industry or the size of your company, your story is worthy of a star performance. We’re not just handing you a line—the viewers have spoken!
If you’d like to learn more about our take on video marketing strategy, contact us for a complimentary one-hour consultation.
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