Rebranding Strategy Builds on Company Success
As a national construction leader, Boldt maintains a strong reputation for innovation and collaboration. Company leaders were eager to align the Boldt brand with the company’s innovative spirit, collaborative approach and all-grit, no-quit problem-solving. Boldt turned to Blue Door Consulting brand strategy consultants to build a brand identity that would differentiate Boldt from the competition.
The Results
Rebranding Approach Drives High Performance
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INCREASE IN BRANDED SEARCH
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INCREASE IN TOTAL PAGE VIEWS POST WEBSITE LAUNCH
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INCREASE IN LEADS FROM WEBSITE
Assessing the Foundation
Boldt has a strong record of leadership in Integrated Lean Project Delivery®, construction innovation and environmental stewardship. To build a rebranding strategy reflective of the firm’s bold approach, Blue Door Consulting began with a full brand discovery to get to the heart of the company’s identity. Our brand strategy consultants worked closely with the Boldt team to understand strategic direction and goals, while conducting extensive industry research, interviews, digital and search analysis and more.
Integrated Lean Project Delivery® is a registered trademark of The Boldt Group, Inc.
Crafting the Blueprint
Boldt tapped Blue Door Consulting to develop a rebranding strategy that would reflect the company’s pioneering approach to construction—a brand that would grow with the top-ranked construction firm into the future. Blue Door Consulting worked with the Boldt team to construct brand positioning, articulate brand voice and messaging and create a new visual identity.
Brand Strategy Consultants Construct a New Landscape
After developing foundational brand elements, Blue Door Consulting identified critical components of Boldt’s future: A refreshed online presence and design elements that position Boldt as the leader it is.
Our brand strategy consultants conducted extensive search analysis to redesign the Boldt website, highlighting the company’s impressive performance and commitment to employees, customers and communities. Consultants created design, visual and messaging elements that reinforced the Boldt brand story.
Frame Your Future Now
Do you need a rebranding strategy to highlight your company’s values? Let’s build something together.
