Digital Advertising Strategy Draws Visitors to Exclusive Exhibit
One-of-a-kind illuminated sculptures brought a new kind of magic to The Paine Art Center and Gardens in Oshkosh, Wisconsin. Throughout the historic mansion and gardens, The Nature of Light exhibit showcased breathtaking geometric patterns and experiences. The exclusive artwork by renowned studios HYBYCOZO and Lightswitch spurred wonder and amazement from everyone in attendance. To help shine light on the enthralling exhibit, The Paine turned to Blue Door Consulting for a digital advertising strategy that attracted visitors in Wisconsin and beyond.
The Results
The Paid Ad Strategy with Dazzling Results
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SOCIAL MEDIA AD CLICK-THROUGH RATE SURPASSES INDUSTRY BENCHMARK
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SOCIAL MEDIA AD CONVERSION RATE SURPASSES INDUSTRY BENCHMARK
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PPC AD CLICK-THROUGH RATE SURPASSES INDUSTRY BENCHMARK
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PPC AD CONVERSION RATE SURPASSES INDUSTRY BENCHMARK
Lighting the Way for Success
Consultants quickly began crafting pay-per-click ad messages that adequately conveyed the splendor of The Nature of Light exhibit. Through descriptive language, our pay-per-click marketing agency emphasized key facets of the experience. The ads effectively communicated the value of the display and the feeling of wonder that accompanied walking through its sculptures.
Illuminating Ideas Come to Life
Marketing efforts for The Nature of Light extended beyond traditional pay-per-click ads. Working as the project’s social media ad agency, Blue Door Consulting tailored messages for Instagram and Facebook audiences. Our consultants implemented a paid social media advertising strategy that highlighted enticing parts of the exhibit experience in headlines, descriptions, captions, graphics and more. We collaborated with The Paine’s in-house marketing team and a public relations agency to integrate the digital ads with a larger marketing campaign.
Shining a Light on the Grant Process
Blue Door Consulting helped The Paine utilize state-funded resources to run the pay-per-click campaign for The Nature of Light. Our consultants helped The Paine develop a proposal for Wisconsin’s tourism department for the Joint Effort Marketing (JEM) Grant Program which awards marketing funds to select organizations. Our pay-per-click marketing agency helped with the geographic targeting, ad spend and data setup required to utilize and benefit from the ad funds.
Transform Your Digital Advertising Strategy into Artwork
Ready to revamp your organization’s digital advertising strategy? Blue Door Consulting is ready to help you light up your online presence.
